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📩 Lead Forms vs. Questionnaires: When to Use Each

These two tools serve very different purposes in your client journey — here's how to know which one to use and when.

Written by Nina Dobrev

🎯 Lead Forms

  • Used for capturing your very first client interest — before they're booked

  • Once a client submits a lead form, their response shows up in your Leads Pipeline

Setting one up:

  • Click Add Lead Form

  • Customize the page: show your company branding, add info about yourself, and choose either a standard thank-you message or a redirect to your website

  • Add the questions you want to capture from interested leads

  • Hit Publish, then click Share to copy the link or embed it on your website

Once a lead comes in:

  • New responses appear in your Leads Pipeline marked as "New"

  • Click into a lead to see everything they submitted

  • You can also add your own notes here — handy if you've already chatted with them elsewhere (e.g. Instagram) and want to keep everything in one place

  • 📌 You'll get an email notification whenever a new lead form response comes in

📝 Questionnaires

  • Used after a client has signed — lives in the Template section

  • You can create multiple questionnaires for different purposes (e.g. a design questionnaire to explore their inspiration, or one to book a call)

Sending one:

  • From a lead's profile, select an existing template or add a questionnaire directly

  • Import your chosen template, make any last edits, and click Send

  • TTO will suggest emailing it to the same contact from the original lead — confirm or add additional recipients as needed

💡 Tip: Lead Forms are for capturing interest before booking. Questionnaires are for gathering more detail from clients you've already signed.


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