Skip to main content

⭐ Why Your E-Vites May Land in Spam

When sending test e-vites or sharing your wedding website, emails may end up in spam folders even if they look normal. This typically happens because email providers filter automated messages.

Nina Dobrev avatar
Written by Nina Dobrev
Updated over 2 months ago

📨 Why E-Vites Can Go to Spam

Email platforms like Gmail, Outlook, and Yahoo use strong spam-detection systems. Because e-vites are sent from an automated service rather than from your personal email account, some providers may classify them as promotional or potentially suspicious, even when the content is completely safe.

This can vary widely between recipients depending on:

  • Their email provider

  • Individual spam-filter settings

  • Whether the system recognises the sending domain

There is currently no universal method to guarantee that all e-vites land directly in the inbox.

🔧 What You Can Do

Although you can’t fully control how each email provider filters automated messages, you can take steps to help guests find their e-vites:

✔️ Ask guests to check their spam or junk folder

Couples often notify guests that the e-vite may appear in spam, especially if the invite does not arrive within a few minutes.

✔️ Encourage guests to mark the email as “Not Spam”

Once a guest marks it as safe, future communications from TTO are much more likely to go directly to the inbox.

✔️ Remind guests to add you or the sender address to their contacts

This can also help improve deliverability.

💬 Ongoing Improvements

We are continually working to improve email deliverability and reduce the chances of e-vites being flagged. However, because each email provider uses its own filtering rules, no system can guarantee 100% inbox placement.

📌 Summary

If your e-vites land in spam, it’s not unusual and does not indicate an issue with your account.
As a best practice, advise guests to check their spam folder and mark the message as safe to ensure they don’t miss important updates.

Did this answer your question?